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Google Newsletter Information The first thing you should know about our newsletter is that no one other than ourselves will ever have your e-mail address. We will not sell, lease or give your e-mail address to anyone. You will be able to opt-out of the newsletter at anytime and a means to do this is part of every newsletter. Our reputation and your privacy are of the utmost importance. The second thing you should know is there will be advertising in the newsletter to help cover the cost of sending and putting together the newsletter. The third thing you should know is there isn't a set schedule for the newsletter. You will receive it only when there is something important or changes having to do with search engines. And you may want some examples of the newsletter so here are some. Worm redirects Google search for profit A new worm modifies the infected PC so attempts to search using Google are directed to a spoofed site that looks like the real thing, but with different sponsored links to drive traffic to sites the hacker's designated, a security firm said Friday. Panda Software's analysis of the P2Load.a worm showed that after compromising a PC, it modifies the Windows HOSTS file so all attempts to reach google.com -- and even mistyped addresses, such as "googel.com" -- are redirected to a site actually served from Germany. "The page is an exact copy of Google and supports the 17 languages of Google," said Panda in a statement. Searches run on the spoofed version of Google return results similar to the real Google, but in some cases, the sponsored links -- top-of-the-page and right-side links to e-commerce sites that have paid for the placement -- are different.
53.6% of Google users are male, 50.2% of Yahoo! Search users are female
Google has most of the male Internet users, but Yahoo! has a higher proportion of searchers between the ages of 18-34 than Google, MSN, or Ask Jeeves, according to a Hitwise study published in MediaPost. Google users were 53.6% male, while Ask Jeeves users were 58.7% female. Yahoo! and MSN searchers were predominantly women, who accounted for 50.2% of Yahoo! Search users and 53.7% of MSN Search users. MSN Search had the highest proportion of users older than 55, while Ask Jeeves appealed to those between the ages of 18-24 and to those between 35-54 years old. Google also had the most visitors with household incomes greater than $100,000. Google Inc. is set to introduce its own instant messaging system, the Los Angeles Times reported on Tuesday (8/23/2005), marking the expansion by the Web search leader into text and also voice communications. Citing unnamed sources "familiar with the service," the Los Angeles Times said that Google's Instant Messaging program would be called Google Talk and could be launched as early as Wednesday. Google Talk goes beyond text-based instant messaging using a computer keyboard to let users hold voice conversations with other computer users, the newspaper quoted a source as saying. Jabber technology would allow Google instant message users to connect with established IM systems that also work with Jabber, including America Online's ICQ and Apple Computer Inc.'s iChat, said Om Malik in his Blog. The latest information from our Google information source 6/02/05 is that Google has launched a more involved system of guidelines code named "bourbon". Google has upped the penalties for use of programs to submit to them, or have rankings checked using them or other methods that use their resources other than normal searches. The new penalties: removal of that website from Google's data base. Google has also changed when they recheck websites based on several factors that leave the vast majority of websites out of the loop. To read more about this go to the horse's mouth http://www.google.com/webmasters/guidelines.html The good news is that Google does have a way to have a website spydered by them almost immediately if you know a good webmaster. Somewhere around 22nd of April, Google implemented an update for the toolbar PageRank which affected many sites. You might want to check your PageRank to see if you were affected. Google's back links feature (the number of incoming links to your site Google shows when you do a link:www.yoursite.com command) that was also updated. While many sites saw a nice PageRank increase of one or two points, a fair number of heavily over-optimized sites actually saw their PageRank drop significantly, in some cases all the way to PR=0 (zero). This result was largely due to Google's much more aggressive detection of what it sees as artificial links structures (reciprocating links), as discussed in our index page. Getting one way links will now make or break a websites rankings. Keep in mind that toolbar PageRank is only a very general indicator of how well your site is going to rank for a given keyword. There are many other factors involved and the site with the highest PageRank does not necessarily always rank the highest. In general, sites with a higher PageRank will rank better, but not always—and Google itself has said that toolbar PageRank differs from the actual PageRank Google uses to rank a site. However, should one of your pages that previously enjoyed high Page Ranking suddenly drop to PR=0, then THAT can spell big trouble—and is a likely indicator that the page has been assessed a serious penalty for violating one of Google's guidelines. There's a few new features at Google one is My Search History which saves searches you've made so you can easily return to them at a later date. You can delete the history from from your computer but Google never deletes it from theirs. We're trying to find out what Google is doing with this type of information. Are they selling it to marketers? Are they using it for a general information database? Are they doing data mining? Google has also started a Q & A feature where you ask a question and it gives you the answer.
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